2011 is gone, and 2012 has rolled in without missing a beat. The social media industry keeps growing in leaps and bounds. I often hear people say social networking is similar to the Wild Wild West! So answer this question for me personally. Would it be valuable in the event that you knew the future social media trends for 2012? How Premium Vacation Packages would it not be to know what trends come in store for the year ahead? Could you adequately prepare for this rapidly changing industry? In the following paragraphs, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not predicated on any type of special powers. They are predicated on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline finished up being longer than I thought it had been going to be. I’ve a knack for spotting social media trends. Which article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the decision is yours. In any event these trends will unfold as the year progresses. So continue reading and heed my advice. Ready your social media campaigns to take advantage these trends for 2012 and beyond.
Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue to grow at an alarming rate.
This past year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is reported to be in the works of creating their own social networking. The adoption rate of small company will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “an employee social media use policy” to regulate business hour usage. Second, develop a social media marketing plan to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) One of the largest players in the social media marketing arena will make a “miss step” in 2012.
I believe that one of the most notable four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to lose significant market share. At this time several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it almost impossible to communicate with them. Take Facebook, for example. They do not list any contact information other than a Facebook page. Sure they will have plenty of help pages. Yes, Facebook includes a blog, lots of YouTube videos, but provides no contact number where you could call and speak to a individual? They do have a Facebook page you can enter suggestions on, but that’s it. What happens when you get a strange message from Facebook, or you’re having difficulty with your account? You post a message and never get a reply! Twitter and LinkedIn aren’t much better. They don’t list a contact contact number or address either. However, I’ve found that they do reply to your email and posted messages, though it sometimes takes so long as seven days to obtain a reply.
In my opinion, of the most notable three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It’s not as an easy task to lump them in with all of those other social media marketing giants yet. However, I can tell you that Google has a notoriously poor customer service reputation. It’s been my experience with Google that the grade of service you receive depends upon the person you obtain on the phone. The good news is that you may get someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media marketing campaign if you need to. Furthermore, if you’re using any of the top four social media services, make a backup of your data. This is in the event you decide to make “the switch” and ditch one of these brilliant players.
Prediction #3) Google+ can be one of the top 3, in the social networking arena by the end of 2012.
I know I’m going from a limb here, but I really believe this is inevitable. Google’s share size and current customer base will allow Google+ to grow at a considerably faster pace than other social media sites. The exact number of Gmail users isn’t public, but we can say for certain that it is huge! I have read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the utilization of these properties into their social networking. This adds value to their social network. Add to this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also had the opportunity to make a social-networking product that is easy to use, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I’m not sure that they can keep this frantic pace forever, but for 2012, it is a done deal. My advice to you is to review where you are spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to set up a Gmail and Google+ account. In the event that you curently have a Gmail account, this will only take you about five minutes. The bonus here is you may also setup a Google+ Brand page without a lot of fuss.